It all goes down to the beginning of an empire when Mr. Teh parents took the biggest decision to embark on a sweet and savory journey that will soon become a household favorite. His ever-loving but talented mother took the biggest role to spark the recipe, produce and market the scrumptuos siew pows in and around the vicinity or Seremban that will go down history as the famous Seremban Siew Pow.
Mr. Teh, the owner and the eldest son of the Teh family. He ventured into snack food business but unfortunately failed with experiencing 4 months of hardest time ever. However, he saw that his mother’s siew pao business was blooming well with lowest capital that needs. So he decided to start his own business and not to be separated from siew pao.
At the beginning of his career, Mr. Teh travel with a small old van to sell his siew pao at Seremban wet market. His siew pao was selling like hot cakes and grew well because of the best quality assured. Next, he began further expand his business by supplying his siew pao to coffee shops and mini markets. His business concept continues until 1989.
Mr. Teh was so ambitious. He wishes to make his siew pao well known by everyone. So, he decided to explore and starting develop further to Kuala Lumpur market. He found an ideal place at SS2 Petaling Jaya to further expand his dream. Mr & Mrs Teh willing to drive his small old van from Seremban wet market in the morning and rush to SS2 Petaling Jaya at afternoon to sell more siew pao. Mrs. Teh will usually fall asleep in the small old van due to tiredness. In the first 3 weeks, they manage to sell 100 to 200 pieces of siew pao but Mr & Mrs Teh believing that a good product will definitely be appreciated by everyone. Never giving up attitude and continuous spirit to make consistently best siew pao, they began to see their business rapidly grow. In order to let this siew pao to be well known products of Seremban, Mr. Teh named it as Seremban Siew Pao.
Mr. Teh siew pao was grown from unknown local delicacy till extreme demand for supplies. Mr. Teh then partnered with his 4 siblings to this business. The company was named after the four brothers – “Kei Yip Weng Cheong Food Ltd Co”. At that time the main kitchen was located at Seremban and head office at Old Klang Road (Kuala Lumpur). They recruited agents to sell and market their siew pao. In just a short time of period, Seremban siew pao was spread widely available all over Malaysia.
This was the year the brand's Goals & Policies came about and officiated, just in time to draw a line between imitations, Seremban Siew Pow knock-offs disrupting their market share popping up everywhere. The proven franchising policies of KFC and McDonald's became their point of reference with the company's aim to build a stringent quality control process much like the fast food giants.
Seremban Siew Pao Empire purpose and goal are to improve Negeri Sembilan tourism and further enhance economy. Those dreams are achievable with the company brand and structure to another level height of success. Seremban Siew Pao Empire is to introduce our authentic Chinese cuisine and as a rest and eating point cater for North-South highway users.